Debut Game
Growing into the Unknown
A simple game built on intuition and logic, tactile and physical enough that anyone understands it in the first second, but layered with incremental and collectathon systems that yield deep experiences without demanding their literacy.
The studio
Process and design framework are core to our work. We put real energy into understanding what we want to make, how, and why it will matter to players.
Za-id is our first project, on track for release in early 2027. It’s the first iteration of our method: the method grows around the game as much as the game feeds back into it.
From the founder
I’ve spent 15 years building products people rely on every day, at Airbnb, BeReal, Eurosport and Rakuten. That work taught me how to ship, how to hold a scope, how to know which question matters, and how much of a product’s success comes from the parts nobody sees.
I’m bringing that rigor to game development, in service of the creative work rather than in place of it. The design framework we use is a real part of how we make things.
I’m also part of Morocco’s growing games scene, and I’d be glad to talk about what’s happening here.
